Shasta County Health and Human Services Agency’s new “Captain Awesome” campaign encourages men to take charge of their mental health.
- Featuring advertisements designed with a sense of humor and a resource website, ShastaSuicidePrevention.com/Men, this community outreach endeavor provides men access to tools, strategies, and resources to be mentally fit.
- The aim is to help men educate themselves on key components of mental wellness, and lets them know it is okay to seek tools and support from a professional.
Mental health outreach to men is a priority, as men die by suicide 3.5 times more often than women, and often have more difficulty asking for help when they need it. The campaign targets men of all ages, with a special focus on those between the ages of 45-64, the group that has the highest rate of completed suicides.
View full press release here: PR MMH